Quite recently the humanitarians were disquieted by negative effects of globalization, dismantling hierarchies and systems of traditional ethnic cultures (of the small peoples in particular), but today the world is facing an unprecedented threat of the existential contents – demoralization and dehumanization of humankind and reigning of post-humanistic humanoid: this is both an oxymoron and a real notion. The article is a discourse on metaphysical and eschatological content and meaning of the literary process (including literary criticism and academic literary studies) and role of philologist and writer in the present fight of ideas.

Keywords: enlightenment, obscurantism, writer, literature, literary criticism, fight of ideas, ideal society, good and evil, truth and lie, profit and beauty.

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